A couple weeks ago was Stitches Midwest in Illinois. Sarah, our sales rep extraordinaire and Ravelry moderator, went on the road to bring Jordana Paige to the show. Partnering with Woven Arts, this was the first time I’d had someone represent the company at Stitches for me. I knew that if anyone could do it, Sarah could. Last week I called Sarah to debrief on how the show went. Utterly jealous of her getting to debut L.J. Kaelms, she shared with me about all the hoots and hollars. My favorite was when she told me about a woman, excited about a bag, said she just had one question, “is the bag bulletproof?” Sarah, caught off-guard, gave her a puzzled look and the woman responded with, “because my husband is going to kill me when he sees that I bought this.” People, you crack me up! Here’s some more of Sarah’s recap from the show.
The Jordana Paige display inside the Woven Art booth at Stitches Midwest
The Lapis Blue Rio and I traveled all the way from South Texas to the suburbs of Chicago the last weekend in August, to debut the new LJ Kaelms bag at Stitches Midwest.
The entire weekend was one big celebration as customers came into the booth to look at the fabulous yarns and bags, they were met with the smiling faces of the Woven Art family, and myself. Nancy (Owner) and Meg, and Nancy’s two daughters Kelly and Kathryn were privileged to debut the brand new bag to the public. Kelly modeled many of the garments for us, including Annie, Landon, Royce, Mila, and Sylvar. Customers were able to try on garments or have someone in the booth model for them, and several of them actually found the perfect yarn to go right along with it.
The new LJ Kaelms bag made a huge splash with the new feature ‘yarn pockets’ to keep balls of yarn from rolling around and getting tangled, as well as all of the other wonderful features already in place with the new and current bags. The colors and fabric proved to be just what people were looking for. Many thanks to Nancy, Meg, Kelly and Kathryn from Woven Art. They were so much fun and really proved to be almost as addicted as yours truly. It was a once in a lifetime opportunity to debut a new Jordana Paige bag and a special thanks to everyone I met in the booth, and for all of the support you gave.
Tags: events, fun, knitting bags, l.j. kaelms, sales rep, sarah, stitches midwest
