In 2012 Jordana Paige raised more than $13,000 to fund education, raise public awareness and improve treatment for preeclampsia.
The company held Purses for Preeclampsia — A Sale to Honor Cooper and Benefit the Preeclampsia Foundation on July 18. Its imperfect bags were sold for about half the retail cost and all the proceeds, $13,150, were donated to the Preeclampsia Foundation, a non-profit organization serving the 300,000 women in the United States who suffer from preeclampsia each year.
Preeclampsia is a disorder characterized by high blood pressure that occurs only during pregnancy and the postpartum period and affects both the mother and the unborn baby. Globally, preeclampsia and other hypertensive disorders of pregnancy are a leading cause of maternal and infant illness and death, according to the Preeclampsia Foundation.
Jordana and her family experienced this pain when her sister lost her son because of preeclampsia.
“It is in memory of Cooper that I am doing this fundraiser to raise both money for the Preeclampsia Foundation and awareness of this horrific disease,” Jordana said. “The response from my previous fundraiser was overwhelming, and I hope to have that kind of impact again.
“My customers and others who wanted to help stepped up and purchased every last imperfect handbag in my inventory. I am sincerely grateful for everyone’s support of this cause.”