Jordana Paige was founded in 2002, when Jordana was 18 years old. After frustrating searches everywhere to find a knitting bag that could not only keep her knitting organized but compliment her style, Jordana decided to design and sell The Knitter’s Purse.
The Knitter’s Purse was the first in a line of seven fashionable handbags designed with the knitter in mind. Jordana has incorporated customer feedback into her line every step of the way, resulting in bags that are both beautiful and functional.
Jordana Paige’s designs have been applauded in the knitting industry by Yarn Market News, Interweave Knits, Vogue Knitting, Verena Magazine and more.
In addition to her handbag collection, Jordana Paige has an extensive collection of knitwear designs. Her patterns have been published in Vogue Knitting, Knit Simple and Knitty.com as well as several books including Big Girl Knits, More Big Girl Knits, New Ideas for Today’s Knitting and Brave New Knits. Jordana has also guest starred on and designed a vintage apron especially for the television show Knitty Gritty.
Not content with just making the knitting world a better place, the company has made donations to several charitable organizations. In one of her most memorable moments in business, Jordana Paige raised more than $15,000 in one day by selling her imperfect bags for $50 each. All the money raised went to Doctors Without Borders after the 2010 earthquake in Haiti. The company held a similar event in 2012, which raised more than $13,000 for the Preeclampsia Foundation.
Today Jordana Paige bags are carried in about 500 stores in 12 countries. Jordana is excited about the next ten years and plans for more accessories and patterns. But don’t worry, new bag designs are definitely in the company’s future as well.