Since 2003, Jordana Paige has been designing handbags that organize and can hold a woman’s daily essentials, all while never comprising a clean and classic style.
The company was founded by Jordana when she was 18 years old as a freshman in college. After frustrating searches everywhere to find a knitting bag that could not only keep her knitting organized but compliment her style, Jordana decided to design and sell The Knitter’s Purse.
The Knitter’s Purse was the first in a line of fashionable handbags designed with the knitter in mind. Jordana soon learned that knitters weren’t the only women who desired a handbag with pockets to keep their handbag from turning into a giant black hole. Today Jordana has expanded her line to include bags that aren’t only for knitters, but are for every woman that seeks organization in her life.
Over the years Jordana has also designed knitting patterns. Her work has been published in Vogue Knitting, Knit Simple and Knitty.com as well as several books including Big Girl Knits, More Big Girl Knits, New Ideas for Today’s Knitting and Brave New Knits. Jordana was a guest on HGTV’s television show Knitty Gritty featuring a vintage apron designed specifically for the show. Her love of knitting, design, art and DIY continues to guide her and can be seen through the inspiring posts on her blog.
Not content with just organizing women, the company has made donations to several charitable organizations. In one of her most memorable moments in business, Jordana Paige raised more than $15,000 in one day by selling her imperfect bags for $50 each. All the money raised went to Doctors Without Borders after the 2010 earthquake in Haiti. The company held a similar event in 2012, which raised more than $13,000 for the Preeclampsia Foundation.
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